State of the Media:
Reaching an Evolving Audience
Wednesday, March 19
8 a.m. to 10 a.m.
Registration and light breakfast: 8 a.m.
Program will begin at 8:30 a.m.
Location: Karen’s Harmony Hall, 1400 Fulling Mill Rd., Middletown, PA 17057
PRSSA member: $15
With a growth in digital platforms, audiences have more choices than ever when selecting their source(s) for news. According to The State of the News Media 2013 report by the Pew Research Center’s Project for Excellence in Journalism, digital news consumption increased 7.2 percent in 2012, and 39 percent of survey respondents got news online or from a mobile device, numbers that have likely grown since. Media outlets are changing how they gather and report the news, and newsmakers wanting to put information into the public arena are looking beyond traditional media.
Representatives from local media outlets, including PennLive, abc27, witf and others, will share how their audiences have changed over the last 2-3 years and what the challenges and opportunities are for reporters and editors. Bring your questions or include them in advance when you register.
PRSA Mid-Atlantic Quick Start Meeting for chapter board members and committee chairs summary and pictures
Check out the recap and pictures of the
Watch for your next issue of enews for details on our March 2014 PRSA Central PA educational and networking luncheon.
PRSA Central PA Chapter Takes New Direction Under New Guidance
The year of 2014 may be the most exciting one ever for the Central Pennsylvania chapter of PRSA. The chapter’s new leadership team has great plans for programming, two new standing committees and will celebrate an important milestone.
“I am thrilled at the possibilities for chapter members to help organizations needing help with communications through the creation of our new public service committee, and the new sponsorships committee will help fund this effort,” said Chapter President Liz Smith. Plans are already under way to make public service an important part of the chapter’s work in 2014. Representatives from the Central Pennsylvania Food Bank and United Way of the Capital Region will be the featured speakers at the chapter’s February 12 luncheon.
In 2014, the national PRSA organization with more than 20 thousand members nationwide, will be celebrating the 50th anniversary of the important public relations credential, the Accreditation in Public Relations (APR).
Smith is proud of her chapter and the talent and service it brings to the society and profession, “We are fortunate to have such a wealth of public relations pros in our chapter. We are known for orchestrating the strongest APR training program in the country. Our APR training program has a 90 percent success rate, the highest in the country.”
Only 18 percent of public relations practitioners hold the prestigious designation of APR, which requires five years of public relations work and passing a rigorous, 400-question test.
This is the year to earn your APR! PRSA is celebrating the 50th Anniversary of this prestigious credential, and we would like to make you part of the celebration.
The Central PA Chapter APR Coaching Team is geared up for four informative sessions to help you gain your APR. The students trained by this team have the highest passing rate for the exam in the country. They are the experts.
2014 it the year to give your career a boost! Learn all the ins and outs of proceeding to attaching APR to your name and career.
Co-Chairs Jason Kirsch and Bob Saline and faculty leaders Amy Hill and Josette Myers are each leading a full Saturday of coaching tips and recommendations to help you succeed. From why to go for your APR, to the step-by-step process, to what to study and how to prepare; all is presented and discussed. These sessions are very interactive and have led to our Chapter having one of the largest concentrations of fellow APRs.
Sessions start Saturday, February 8 and continue on February 22, March 8 and March 22 in the Technology Center of Central Penn College. Sessions start each Saturday at 9 a.m. and run through approximately 3:30 each session. Member costs are $55 for all four Saturdays and $75 for non-members. If you have participated in one of the sessions previously, there is no additional cost.