State of the Media:
Reaching an Evolving Audience
Joining Central PA PRSA for a discussion on reaching an evolving audience through the media were (l-r): Lorenzo Falcone, managing producer, PennLive; Tim Lambert, multimedia news director, WITF; Valerie Pritchett, reporter/anchor, abc27; and Dr. Samuel Winch, associate professor of humanities and communications at Penn State Harrisburg. Right, moderator Debra Davis, Central PA PRSA program co-chair. The conversation focused on recent changes to the media environment, how to best reach newsrooms working with a smaller staff, and the continued importance of good storytelling.
Chapter Members Only Live Webinar by Michael Smart, April 17 on Media Pitching
As a member of the PRSA Central PA chapter, please enjoy this free live webinar available to chapter members only featuring a great speaker Michael Smart. Thanks for being a member of our chapter. Consider sharing this webinar with your colleagues and make plans to view the webinar with others at your organization.
PRSA Mid-Atlantic Quick Start Meeting for chapter board members and committee chairs summary and pictures
Check out the recap and pictures of the
Watch for your next issue of enews for details on our March 2014 PRSA Central PA educational and networking luncheon.
PRSA Central PA Chapter
Takes New Direction Under New Guidance
The year of 2014 may be the most exciting one ever for the Central Pennsylvania chapter of PRSA. The chapter’s new leadership team has great plans for programming, two new standing committees and will celebrate an important milestone.
“I am thrilled at the possibilities for chapter members to help organizations needing help with communications through the creation of our new public service committee, and the new sponsorships committee will help fund this effort,” said Chapter President Liz Smith. Plans are already under way to make public service an important part of the chapter’s work in 2014. Representatives from the Central Pennsylvania Food Bank and United Way of the Capital Region will be the featured speakers at the chapter’s February 12 luncheon.
In 2014, the national PRSA organization with more than 20 thousand members nationwide, will be celebrating the 50th anniversary of the important public relations credential, the Accreditation in Public Relations (APR).
Smith is proud of her chapter and the talent and service it brings to the society and profession, “We are fortunate to have such a wealth of public relations pros in our chapter. We are known for orchestrating the strongest APR training program in the country. Our APR training program has a 90 percent success rate, the highest in the country.”
Only 18 percent of public relations practitioners hold the prestigious designation of APR, which requires five years of public relations work and passing a rigorous, 400-question test.